Innovative Fitness

Innovative Fitness has been delivering premium personal training since 1995. While their business has been growing to over 12 current locations across North America, their processes have not been able to keep up with this rapid expansion. With each studio using multiple third-party integrations to manage their internal operations, the client realized that they had become very efficient at being inefficient. They were using various tools that were incompatible with one another or did not even match their specific business needs.

During the research phase of this project, we noticed about 80% of their front desk admin’s time was spent manually organizing schedules using spreadsheets, checking e-mails to cross-reference and check client packages, and tracking and sending invoices. They had five different third-party integrations that helped them manage email campaigns, client profiles, marketing outreach programs, and internal finances.

Overall, Innovative Fitness needed a more unified way of conducting its business. This is where SaaSberry stepped in to provide a complete software solution that would consolidate all the third-party features they needed.

To consolidate their business operations and help their company run more efficiently, our team at SaaSberry delivered two of the intended three solutions: one admin platform and one client-facing app. Due to Covid circumstances, the kiosk application was designed, but never implemented.

The all-in-one admin platform allows Innovative Fitness staff to manage clients, receive payments, schedule sessions and classes, track employee hours & wages, and see management dashboards, to name a few. The client-facing app enables Innovative Fitness clients to access their personal accounts, which helps them schedule personal training sessions and classes, view their invoices and update financial information, and enrol in company events.

By adopting this custom software solution, the client is able to manage their internal business operations without the need for third-party applications. The solutions we delivered helped the client save $639,000 in operational costs per year. Once launched, the platform showed tremendous success, yielding over 24,000 participants and 78,000 hours of virtual training in the first year. This translated into more than $1M in new revenue for the client.

This project was an immense success for both Innovative Fitness and SaaSberry alike. Our team delivered a product that helps Innovative Fitness reduce operational costs, increase revenue, and expand market share.